Law, Business, and Society 9th Edition by Tony McAdams

Exercise 3

Sony Ericsson Mobile used actors to pose as tourists to demonstrate its camera phone at attractions in New York City and Seattle. 80 The actors asked passersby to take their photo thus demonstrating the camera's capabilities, but the actors did not identify themselves as actors representing Sony Ericsson. Advocacy groups have complained to the Federal Trade Commission about this word-of-mouth marketing campaign.
a.Explain the objections to the Sony Ericsson approach.
b.Should the FTC intervene in some fashion Explain.