Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 17

Find two websites of companies in the same industry-for example, two manufacturers of household products or two wireless service providers. Using the evidence presented on their websites, compare their company cultures. Look at their stated mission (if any), their history (if provided), the gender and qualifications of their personnel (if given), their employee benefits, their information for job applicants, their information for investors, the company image projected by the visual elements on the site-anything that suggests who they are or want you to think they are. Write up your comparison in a well-organized, well-supported message to your instructor.