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book Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz cover

Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Edition 13ISBN: 978-0073403212
book Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz cover

Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Edition 13ISBN: 978-0073403212
Exercise 5
On a recent trip to India, Mr. Yang, a prominent Chinese executive, dined with his client Himanshu Jain. Mr. Yang commented that the food was spicy, which Mr. Jain interpreted as an opportunity to discuss Indian cuisine. After lengthy explanations, Mr. Yang commented again that the food was spicy.
What happened here? What barrier is likely getting in the way of clear communication? (Adapted from Danielle Medina Walker, Thomas Walker, and Joerg Schmitz, Doing Business Internationally: The Guide to Cross-Cultural Success [New York: McGraw-Hill, 2003] 237, print.)
Explanation
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Due to such factors as difference in top...

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Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz
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