Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 5

You work as a marketing director for a national chain of clothing stores specializing in professional wear for men and women. You think it would be a great idea to run daily specials and advertise them on Twitter, Facebook, and email. However, when you take your idea to the weekly management meeting, some question what these advertisements would look like. Using what you've learned about planning messages, writing email, and communicating through social media, write a sample message for each medium. How long will your messages be? What type of content will you include? What will you say in one medium that you might not say in another? What might be the advantages of one medium over another?