Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 7

As the assistant to the executive director of the Association for Business Communication, write the "welcome" message that you will send to new members. The message will include a receipt for their first-year dues, their member number (with which they can access members-only web-pages), and of course contact information for the organization. Highlight any other benefits of membership you think new members would enjoy. Add any other opportunities for members to become active in the ABC. Just as importantly, though, make readers feel good about the investment they've just made in their professional development. Remember that the more they take advantage of what the organization has to offer, the more likely they'll be to renew their membership next year.