Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 36

You are the human resources manager for a public relations company. Your company employs people in many types of positions (e.g., communication, marketing and sales, creative services, accounting, customer service and support, clerical). You were talking with a colleague at a recent Society for Human Resource Management meeting and learned that your colleague's company offers professional development activities for its employees. These activities are generally workshops in which an expert shares his or her knowledge on a particular topic such as conflict resolution or email etiquette. Workshops are held on site. Most are only an hour or so and are held once a month during the workday. Of course, employees are paid to attend these sessions and are not required to attend all of them-only the ones that interest them.
You think this kind of professional development program is just what your company needs. You present such a program to your CEO and receive permission to try the program for six months, so you develop a list of topics, set a schedule, and contact experts who agree to lead the workshops.
Send a message to the employees of your company in which you describe the program, present a schedule, invite them to attend, and include a brief list of the topics the program offers in the next six months. Be sure you think about what information might motivate readers to participate in this program.