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Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz
Edition 13ISBN: 978-0073403212Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz
Edition 13ISBN: 978-0073403212 Exercise 21
Consider ads that you have seen on television. Which ones rely heavily on emotional appeals? Which on logical appeals? Which on character-based appeals? Do the chosen appeals seem appropriate given the product, service, or cause that is being promoted?
Explanation
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There has to be some of the methods that...
Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz
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