Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 47

You work as a marketing co-op student in the office of Community Relations and Marketing at your school. This office promotes and oversees all university-wide charitable events. One such event is the yearly book drive on behalf of the city's public schools (from kindergarten \ elementary schools through high schools).
Your job is to write a persuasive message to send to all students, faculty, and staff soliciting their contributions. You'll need to tell them when, where, and how to donate their books. You'll also need to tell them what kinds of books you want and what kind of shape these books need to be in (you're willing to take used books if they're in good condition; those that aren't good enough will be taken to a recycling center). Think about your readers' likely questions and about the kinds of details that might prompt them to go to the trouble to donate. Once you've worked out the logistics and your persuasive strategy, write the message.