Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 2

Evaluate the following sales message. It was written to people on a mailing list of fishing enthusiasts. The writer, a professional game fisher, is selling his book by direct mail.
Have you ever wondered
why the pros catch fish
and you can't?
They have secrets. I am a pro, and I know these secrets. I have written them and published them in my book, The Bible of Fishing.
This 240-page book sells for only $29.95, including shipping costs, and it is worth every penny of the price. It tells where to fish in all kinds of weather and how the seasons affect fishing. It tells about which lures to use under every condition. I describe how to improve casting and how to set the hook and reel them in. There is even a chapter on night fishing.
I have personally fished just about every lake and stream in this area for over forty years and I tell the secrets of each. I have one chapter on how to find fish without expensive fish-finding equipment. In the book I also explain how to determine how deep to fish and how water temperature affects where the fish are. I also have a chapter on selecting the contents of your tackle box.
The book also has an extensive appendix. Included in it is a description of all the game fish in the area-with color photographs. Also in the appendix is a glossary that covers the most common lures, rods, reels, and other fishing equipment.
The book lives up to its name. It is a bible for fishing. To receive your copy, fill out the enclosed card and send it to me in the enclosed stamped and addressed envelope. Include your check for $29.95 (no cash or credit cards, please). Do it today!
Sincerely yours,