Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 10

You work at the company headquarters for Wholesome Foods, a grocery-store chain with over 50 stores located throughout the United States. One of your jobs is to recruit customers for your Email Advisory Panel. Customers who join this panel receive approximately eight surveys a year on such topics as product selection, customer service, and the general shopping experience. Essentially, the panel is a group of loyal Wholesome Foods customers who make it easy for you to get feedback that helps your stores remain competitive. For each survey they complete, the panel members are automatically entered into a drawing for $1,000. They do need to complete every survey in order to continue to be panel members.
Your first step in recruiting members is to include on customers' receipts an invitation for them to visit the company website, take a survey, and have their names entered into a drawing for $1,000. Anyone who takes this first step then receives an email inviting him or her to join the panel.
Write the email invitation, persuading those who have already shown interest in the store to join the panel and become regular survey respondents.