Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 14

Critique each of the following parts of sales messages.
Email Subject Lines
a. Earn BIG profits NOW!!!
b. Reduce expenses with an experienced consultant's help.
c. Free trial offer ends this week!
d. Your coupons are about to expire.
e. This week's travel deals
f. Tell us about your experience with us.
g. Evaluate our service.
h. The best electric razor on the market!
i. Your opinion needed.
j. Your account needs to be updated now.
k. Inquiry
Openings
Product or Service: A Credit Card That Gives Bonus Points toward Multiple Airlines
a. Where would you like to go? How would you like to get there?
b. With a Blue Horizons credit card, you'll get 5,000 sky points just for opening an acount.
c. How does "no annual fee" sound?
Product or Service: A Financial Consulting Service
d. Would you hire yourself to manage your portfolio?
e. Are you satisfied with the income your portfolio earned last year?
f. Dimmitt-Hawes Financial Services has helped its clients make money for over a half century.
Parts of Sales Presentations
Product or Service: A Pest-Control Company
a. If your home gets hit by termites while you're covered by our plan, you won't pay a dime for any future treatments or repairs-guaranteed.
b. Our guarantee covers all future treatments and any needed repairs.
c. Once you purchase our guarantee, all treatments and repairs will be covered for as long as your plan is active.
Product or Service: A Mail-Order Food Company
d. Our pasta assortment makes a great gift for your family, friends, and colleagues.
e. Treat your friends and business associates to a true taste of Italy with this elegant and affordable gift.
f. The aroma will remind you of walking into a neighborhood ristorante in Milano or Rome.
Product or Service: Vermont Smoked Ham
g. You won't find a better-tasting ham than the old-fashioned Corncob Smoked Ham we make here on our Vermont farm.
h. Our Corncob Smoked Ham is tender and delicious.
i. You'll love this smoky-delicious Corncob Smoked Ham.
Product or Service: A Unique Mattress
j. Control Comfort's unique air support system lets you control the feel and firmness of your bed simply by pushing a button.
k. The button control adjusts the feel and firmness of Control Comfort's air support system.
l. Just by pushing a button you can get your choice of feel and firmness in Control Comfort's air support system.
Action Endings
Product or Service: An Alumni Directory
a. To receive your personal copy, just sign and return the enclosed order form along with your check, money order, or credit card information.
b. To find out what your classmates are doing now, just fill out and return the enclosed card.
c. Don't put it off! Now, while it's on your mind, sign and return the enclosed card.
Product or Service: A News Magazine
d. To begin receiving your copies of Today's World , simply fill out and return the enclosed card.
e. For your convenience, a subscription card is enclosed.
It is your ticket to receiving Today's World.
f. If you agree that Today's World is the best of the news magazines, just sign and return the enclosed card.
Postscripts
a. You can also monogram items you order before November 1.
b. All orders placed before November 1 are eligible for monogramming.
c. If you order before November 1, you can have your items monogrammed.