Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 7

Your school has a Center for Community Engagement that recruits organizations who have service opportunities for students and recruits students to volunteer at those places. Until now, the participating organizations, along with their Web addresses (if they have websites), have simply been listed on a page on the center's website. But your supervisor at the center has something more persuasive, attractive, and uniform in mind: He wants to replace the list of organizations with an Online Volunteer Directory that will provide links to Web-based profiles of the organizations. He asks you, his trusty student assistant, to prepare the directory. Each profile should include the name of and contact information for the organization, its purpose \ mission \ key activities, an appealing photo or two, and any additional information that students would need in order to understand what the organization does and why they should volunteer for it.
Prepare the first entry for the online directory to show to your boss. If he likes it, you'll use it as a model for all the other profiles in the directory. So find a local organization that uses student volunteers on a regular basis, gather all the information you can about the purpose and activities of the organization (you may need to speak with someone at the organization), figure out why students should volunteer (what exactly are the volunteer opportunities, and what are the benefits of volunteering?), and prepare a nicely formatted, nicely written profile of the organization that will persuade students to volunteer.
Keep in mind that you're writing this message as something of a spokesperson for the organization and also that your entry will appear on the website of a university office. So avoid attention-getters like "Do you like free beer?" Some levity may be appropriate, but your entry should still be professional in its contents and appearance.