Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 15

You were recently hired in the training and development department for an accounting firm with offices throughout the country. As in all professions, accountants must communicate clearly, concisely, and correctly with their audiences. Recently, though, the manager for your local office has been receiving complaints about emails your accountants and other staff are sending. Emails appear to be written quickly and are oft en incomplete, making a number of exchanges necessary for the audience to understand the message. In addition, they appear poorly edited. One client received an email where the accountant typed "principle" rather than "principal"! All staff in your office have been made aware of the issue, but no one seems inclined to do anything about it. Many cite a lack of time as a reason for not writing well, but because you know these people to be extremely professional, you also wonder if individuals think they communicate better than they do or do not know how to write any better than they already are. The complaints are still coming.
Your boss suggested you develop some training opportunities to encourage good business writing. You developed a series of four workshops on business writing for employees at your local office, and now you need to sell the employees on the need to attend them. Create a flyer promoting the series. Think about the times and days you'll offer the workshops and the topics you'll cover. While the flyer is certainly informative, remember that these are very busy people who might not think they need to attend. You need to persuade them to attend using positive and encouraging language in your flyer and focusing on reader benefits.