Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 35

Like other large restaurant chains, Tasty Treats has a customer rewards club. Customers who join the Tasty Treats Tasters' Club can take advantage of the company's deal of the day just by signing up on the company's website and having a coupon sent to their email inbox. Customers can print the coupon or just present the coupon and bar code on their phone when they pay for their food. In addition, club members receive special coupons to use at any time, and twice a year they are eligible for drawings for large prizes (e.g., trips, electronics). Throughout the year, club members are also eligible for random prize drawings for free meals or company merchandise.
Lately, some of the chain's franchisees have been grumbling that they are not getting enough business through this program. So your boss, marketing director of Tasty Treats Corporation, directs you to write two messages-one for the company website and one for Facebook-persuading readers to go to your website and become members of the Tasty Treats Tasters' Club. To encourage them to sign up, you may want to provide an incentive.
Carefully consider the persuasive, logistical, and visual elements to include and then write the message.