Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 39

Choose a type of catalog-and online-based company that sells products you're familiar with-for example, home furnishings, medical \ herbal products, auto parts \ accessories-and write a sales letter to past customers who haven't bought from you in a while. You'll offer them 20 percent off their next order, with no minimum purchase required. (To get the discount, they'll need to use the promotional code 16652A.) Tell them where \ how they can make their purchase, reacquaint them with your appealing products, and give them a reason to act now. (You can assume that legal language about not combining this offer with any other offer, not using the offer to pay for taxes and processing \ shipping charges, and a few other caveats will be typed in small print at the bottom of the letter.)