Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 49

Your upscale clothing store-part of a national chain-recently moved from a location downtown to one in an affluent suburb north of town. You'd like for those customers who patronized your store in its previous location to continue to shop with you. Write all the local customers for whom you have mailing addresses and invite them to visit you at your new location. You can offer them a limited-time-only coupon to sweeten the invitation-but your message should also remind them of why they like to shop at your store. Plus, your new location has some benefits: The store is bigger, and it's in a nicer area with other appealing businesses around. Think of the verbal and visual contents that will entice your customers to continue to shop with you and prepare this persuasive mailing. (Your instructor may allow you to choose a different kind of store.)