Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 53

You're part of the management team of a business that manufactures and sells ceiling fans. Even though your operation is small, your fans are popular, and you sell them online to customers across the United States.
Unfortunately, the tight economy has taken its toll on your business; sales are down considerably even though it's summer. In response, the management team has decided that they will purchase a promising email distribution list and send an email sales message to all those on the list. You've been put in charge of drafting a sample message, which the team will discuss at its next meeting.
Create an email message to sell your company's fans. What is distinctive about your products? Why should readers spend their limited discretionary money on a ceiling fan? Study the websites of various fan sellers to generate the details that will make your message persuasive. Should you use any visuals in your message? Links to additional information? Carefully think through the whole selling effort. You think you'll design the message in Word and save it as a PDF to show how the email will actually look once your IT person prepares it for delivery. (Your instructor may allow you to use a different product for this case.)