Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 57

You're part of the marketing communications team for US Airways, a major airline that flies to airports all over the world. Periodically, you send the members of your frequent-flyers program "upselling" emails that are intended to get these people to enroll or re-enroll in your more exclusive, costly programs. You've been assigned the task of designing the latest message intended to promote the Airways Crowne Club, a for-fee service (involving both an initial fee and a monthly fee) whose subscribers are allowed access to a comfortable, quiet lounge at over 50 airports around the world.
This sales campaign will offer an extra month at no charge to those who purchase or renew a one-year Crowne Club membership within a certain period and use the designated promo code. In addition, 10 percent of their purchase will be donated to a worthy foundation.
Study the websites of various airlines and various foundations to generate the contents for your message. Think carefully about what information to include in the message and what links to provide. (At your instructor's discretion, you may plan an upselling sales message for a different company's current customers.)