Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 28

As director of corporate communications and public relations for C. J. Erlanger, a popular plumbing and heating company in a large metropolitan area, you think the time has come to create a more formal, robust corporate philanthropy program. Your company is a good community citizen; it already gives time, money, and supplies on a random basis to charities that request help. But that's the problem: These donations are random, and it's hard to use random acts of kindness as a basis for compelling publicity for your company.
You decide to write a proposal in which you (1) convince the owners of the benefits of a better organized corporate philanthropy program and (2) propose the type of program that you think the company should create.
Research the benefits of corporate philanthropy programs, think carefully about the logistics of your plan, and do any additional planning that will enable you to decide exactly what you want to propose and why. Then write the proposal. Send it as an email attachment to VP Jean Carpenter, who is interested in your idea and has agreed to share it with the other four company executives. Invent any additional details that will not significantly alter the challenge before you. Be sure your readers can see the connections between what you are proposing and its potential company benefits.