Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 32

You have just returned from a national sales professionals conference where you learned that many companies are using Facebook in innovative ways to attract readers and generate fans. In addition to having appealing profiles and ads, the most popular sites host chats (interactive commenting that takes place within a designated time period), conduct polls, hold events, and provide other extras that engage readers and get them to spread the good word about the site to their friends.
In contrast, your company, an up-and-coming seller of athletic wear, currently has only a simple Facebook profile page that it updates now and then with news of special offers.
You described to the sales VP, your boss, what you learned at the conference, and he's definitely interested. Research the possibilities that make sense for your company and write a proposal to your boss in which you recommend additional ways to leverage your company's Facebook page. Your boss wants the full argument spelled out so that he'll clearly understand what you're proposing, the reasons why, and the effort it will take to implement and maintain your proposed strategies. He also wants to be able to explain your ideas to the other executives and sales staff as needed.