Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 12

Criticize the following excerpts from résumés. (They are not from the same résumé.)
a. Work Experience
2009-2012 Employed as sales rep for Lloyd-Shanks Tool Company
2006-2009 Office manager, Drago Plumbing Supply, Toronto
2003-2006 Matson's Super Stores. I worked part time as sales clerk while attending college.
b. References
Mr. Carl T. Whitesides
Sunrise Insurance, Inc.
317 Forrest Lane
Dover, DE 19901-6452
Patricia Cullen
Cullen and Cullen Realtors
2001 Bowman Dr.
Wilmington, DE 19804
Rev. Troy A. Graham
Asbury Methodist Church
Hyattsville, MD 20783
D. W. Boozer
Boozer Industries
Baltimore, MD 21202
c. Education
2012 Graduated from Tippen H.S. (I was in top 10 percent of class.)
2012 BS from Bradley University with major in marketing
2012 to Enrolled part time in MBA program at present the University of Phoenix
d. Qualifications
• Know how to motivate a sales force. I have done it.
• Experienced in screening applicants and selecting salespeople.
• Know the pharmaceutical business from 11 years of experience.
• Knowledgeable about realistic quota setting and incentives.
• Proven leadership ability.