Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 17

For each of the following problem situations, write a clear purpose statement and list the factors you would probably need to investigate. When necessary, you may use your imagination to supply any additional information needed.
a. A manufacturer of breakfast cereals wants to attract a new demographic of customers.
b. The manufacturer of a toothpaste wants a bigger share of the toothpaste market.
c. Wal-Mart wants to give its stockholders a summary of its operations for the past calendar year.
d. A building contractor engaged to build a new office for Company X needs to submit a progress report.
e. Able Wholesale Company wants to find out how much cash it should have in reserve.
f. The supervisor of Department X must prepare a report evaluating the performance of an administrative assistant.
g. Baker, Inc., is experiencing higher than normal employee turnover.
h. An executive must rank three subordinates on the basis of their suitability for promotion to a particular job.
i. The supervisor of production must compare three competing machines that are being considered for use in a particular production job.
j. An investment consultant must advise a client on whether to invest in the development of a lake resort.
k. A consultant needs to hep a restaurant improve its profits.