Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 11

You started working for a local car dealership as an office clerk when you were in high school. You're in college now, but you still work there part time, and you've noticed that the management of the company seems to respect your opinion and judgment a little more each day.
Today you and some others were hanging around the coffeemaker with one of the owners, who mentioned that he'd seen a new electronic sign at one of his competitor's sites. "I wonder how much it costs to buy one of those things?" he asks. "People can see us from the highway, so an electronic sign with changing messages might be a good investment." After a moment of thought, he turns to you. "Will you find out what kind of electronic sign businesses usually use, and what they cost?" he asks. "And see how you change the content on the sign. Is it hard to learn how to use it once it's set up?"
You tell him you'll look into the matter and send him an email about it. Do the appropriate research and tell your boss everything he needs to know to decide whether to pursue this idea.