Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 1

In a report comparing four automobiles (Alpha, Beta, Gamma, and Delta) to determine which one is the best buy for a company, Section II of the report body will cover these cost data: ( a ) initial costs, ( b ) trade-in values, and ( c ) operating expenses. Section III will present a comparison of these safety features of the automobiles: ( a ) standard safety features, ( b ) acceleration data, ( c ) weight distribution, and (d) braking quality.
a. Bearing in mind that your readers will probably view cost as the main criterion but that the company salespeople spend almost half their work week driving, write the introductory paragraph for Section III.
b. The next section of the report (Section IV) will cover these topics: ( a ) handling, ( b ) quality of ride, and ( c ) durability. Write an introductory paragraph for this section.
c. Criticique this final paragraph (a preview) in the introduction of the report described above:
This report compares the automobiles on three factors. These are costs, safety, and comfort and construction, in that order. Costs include initial expenditure, trade-in value, and operating expense. Safety covers safety devices, acceleration, weight distribution, and braking. Comfort and construction includes handling, ride quality, and durability. A ranking is derived from this comparison.