Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 8

You work for the owner of three casual-apparel stores for young adults, both men and women. Business is pretty good, but your boss wonders if the atmosphere needs to be more "hip." She already plays "cool" music, but she's considering using video somehow in the stores. Since she knows you're an Internet whiz, she turns to you for help. "How do other stores use video?" she wants to know. "Is it worth the effort and expense? What are my options? Is this kind of marketing effective? How can I maximize the results?"
You research the Internet, the sales literature, and stores in your area, and you find a lot of great stuff about using video in retail stores-so much, in fact, that, you decide to present your findings to your boss in writing. Tell her what she needs and wants to know in a clear, well-organized report. Having the information in writing will also be helpful if she wants to share it with other employees. Be sure she can go to your sources and learn more if she wants to.