Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 16

You work in the marketing department of a company that manufactures clothing for outdoor sports enthusiasts (runners, hikers, skiers, snowboarders). Your company just expanded its market by acquiring a company that manufactures clothing for other outdoor interests (e.g., camping, hunting, and fishing). The clothing will be made under your brand.
You have successfully marketed your brand in such magazines as Runners' World , but you know you need to expand your advertising to accommodate your new market. Your boss wants to find out what publications would be good advertising opportunities. He also wants to know the options for advertising in the online publications for these same magazines or on the apps that these magazines may have for mobile devices. What sizes and types of ads are available for purchase, and at what cost?
Write a memo to your boss giving him the necessary details about placing an ad in a possible publication for your new market. Provide as much information as you believe is necessary to make a sound decision, covering circulation, rates, specifications, and demographics.