Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 22

Your father just called to tell you that his hours at work have been reduced, so you're going to have to find a summer job to help pay for next year's tuition. One of your LinkedIn friends from your Business Marketing group who knows of your passion for reading tells you about a part-time position available at a local used bookstore. You jump at the chance to combine the two things you love: business and books.
The job interview with the store manager was not quite what you had expected. Instead of shelving books and ringing up sales, she has a special project for you. Your online résumé, she said, was quite impressive. She especially appreciated the links to your most recent marketing research project dealing with online marketing. She says that sales at the store have been in a free fall for the past several years. As she sees it, they must move their sales to the Internet or they will be out of business by the end of the year. Your job is to investigate her options for creating an online version of her bookstore. What would be involved? What would she have to do? Investigate the logistics and costs associated with setting up and maintaining a company website for her store, online payment options, shipping policies and procedures, Internet security, and any other factors your boss should consider.
Write a memo report that provides information to help her start her online business.