Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 13

Using your critical thinking skills to supply any missing facts you may need, develop a survey for each of these problems.
a. The American Restaurant Association wants information that will give its members a picture of its customers. The information will serve as a guide for a promotional campaign designed to increase restaurant eating. Specifically, it will seek such information as who eats out, how oft en, where they go, and how much they spend. Likewise, it will seek to determine who does not eat out and why.
b. The editor of your local newspaper wants to conduct a readership study to learn just who reads what in both print and online editions.
c. Your boss wants to hire an experienced computer webmaster for your company. Because you have not hired anyone in this category in five years, you were asked to survey experienced webmasters to gather salary figures.
d. A professional organization you belong to wants to find out how grammatical errors affect managers when they are evaluating the written work of their employees.
e. You work in the human resources department of a company. The director needs to make changes to the company's healthcare plan for the coming year and wants you to find out which of the three current plans employees are enrolled in and why they selected it.