Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 17

Using your critical thinking skills to supply any missing facts you may need, develop a plan for the experiment you would use in the following situations.
a. Golden Glow Baking Company has for many years manufactured and sold cookies packaged in attractive boxes. It is considering packaging the cookies in recyclable bags and wants to conduct an experiment to predict the likely consumer response to this change.
b. A national chain of drugstores wants to know whether using Quick Response (QR) codes could impact its profits on cosmetics. It is willing to pay the cost of an experiment in its research for an answer.
c. True Time Watch Company is considering the use of electronic sales displays ($49.50 each) instead of print displays ($24.50 each) in the 2,500 retail outlets that sell True Time watches. The company will conduct an experiment to determine the relative effects on sales of the two displays.
d. Marvel Soap Company has developed a new cleaning agent that is unlike current soaps and detergents. The product is well protected by patent. The company wants to determine the optimum price for the new product through experimentation.
e. National Cereals, Inc., wants to determine the effectiveness of advertising to the gluten-free market. The company will support an experiment to learn the answer.