Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 21

Using your critical thinking skills to supply any missing facts you may need, develop a plan for research by observation for these problems.
a. The corporate sales managers for a chain of department stores want to know what causes differences in sales by departments within stores and by stores. They hope to get some of this information through research by observation.
b. Your university wants to know the nature and extent of its parking problem.
c. The management of an insurance company wants to determine the efficiency and productivity of its data-entry department.
d. Owners of a shopping center want a study to determine the shopping patterns of their customers. They want information on such topics as what parts of town the customers come from, how they travel, and how many stores they visit.
e. The director of your library wants a detailed study of library use (what facilities are used, when, by whom, and so on).
f. The management of a restaurant wants a study of its workers' efficiency in the kitchen.