Lesikar's Business Communication: Connecting in a Digital World 13th Edition by Kathryn Rentz,Paula Lentz

Exercise 24

Using your critical thinking skills to supply any missing facts you may need, develop a plan for research by using focus groups for these problems.
a. Miller Brush Company, manufacturers of a line of household goods, has for years sold its products through conventional retail outlets. It now wants to examine the possibility of selling through print catalogs or online.
b. The International Association of Publishers wants to gauge reader attitude toward ebooks.
c. Sizemore Rental Car Company would like to add a line of hybrid cars for its business customers, but the CEO is not sure if customers would be willing to pay the higher rental price the company would have to charge.