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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 18
Using Chapter 2 and Appendix A as guides, focus your marketing plan by ( a ) writing your mission statement in 25 words or less, ( b ) listing three non-financial goals and three financial goals, ( c ) writing your competitive advantage in 35 words or less, and ( d ) creating a SWOT analysis table.
Explanation
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(a)
Mission statement: Mission statement...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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Other Minimum 8 character and maximum 255 character
Character 255
