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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 10
Looking at BP's Helios Power marketing strategy and its "street team" marketing tactic: ( a ) What objectives would you set for this tactic ( b ) How would you propose BP measure the results
Explanation
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BP is considered as the largest producer...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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