expand icon
book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
Exercise 15
Your marketing plan may need an estimate of the size of the market potential or industry potential (see Chapter 8) for a particular product market in which you compete. Use this step:
Follow the instructions to find the specific NAICS code for your product market and the economic Census data that detail the dollar sales and provide the estimate of market or industry potential.
Explanation
Verified
like image
like image

The code for the product market is 07199...

close menu
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
cross icon