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book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
Exercise 11
Study Table 1. ( a ) How does the situation in the Northeast compare with the other regions in the United States ( b ) What appears to be the reason(s) that sales are soft ( c ) Write a 150-word e-mail with attachments to Mark Rehborg, your boss, giving your answers to ( b ).
Explanation
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a. Northeast situation.  Show Slide 8-48...

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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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