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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 19
Nielsen Media Research obtains ratings of local TV stations in small markets by having households fill out diary questionnaires. These give information on ( a ) who is watching TV and ( b ) the program being watched. What are the limitations of this questionnaire method
Explanation
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The limitations concerning the mentioned...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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