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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 17
What criteria should Mall of America use in adding new facilities to its complex ( b ) Evaluate ( i ) retail stores, ( ii ) entertainment offerings, and ( iii ) hotels on these criteria.
Explanation
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Retailing constitutes a significant mark...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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