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book Reading and All That Jazz 5th Edition by Rita McCarthy ,Peter Mather cover

Reading and All That Jazz 5th Edition by Rita McCarthy ,Peter Mather

Edition 5ISBN: 978-0073407289
book Reading and All That Jazz 5th Edition by Rita McCarthy ,Peter Mather cover

Reading and All That Jazz 5th Edition by Rita McCarthy ,Peter Mather

Edition 5ISBN: 978-0073407289
Exercise 1
A famous actor is promoting alcohol in an advertisement that features an extravagant party on a yacht. This ad makes use of ______________ propaganda techniques.
A) bandwagon and testimonial
B) glittering generality and plain folks
C) name-calling and false analogy
Explanation
Verified
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The advertising technique used is bandwa...

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Reading and All That Jazz 5th Edition by Rita McCarthy ,Peter Mather
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