Managing Operations Across the Supply Chain 1st Edition by Morgan Swink,Steven Melnyk,Bixby Cooper, Janet Hartley

Exercise 10

As North American firms increasingly turn to product innovation, the management and protection of intellectual property becomes an important issue.Discuss how intellectual property considerations can affect such areas in supply chain strategy as:
a.Supplier relationships.
b.Supplier contracts.
c.Supplier location.
d.Attractiveness of vertical integration.