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Managing Operations Across the Supply Chain 1st Edition by Morgan Swink,Steven Melnyk,Bixby Cooper, Janet Hartley
Edition 1ISBN: 978-0077426903Managing Operations Across the Supply Chain 1st Edition by Morgan Swink,Steven Melnyk,Bixby Cooper, Janet Hartley
Edition 1ISBN: 978-0077426903 Exercise 17
Good Guy Hospital Supply
Good Guy Hospital Supply (GGHS)was founded in the 1960s to serve the hospital and nursing home industry.Since then, its sales have grown an average of 26 percent per year, through both geographical expansion and increased existing-market penetration.Key to GGHS's success is service.It prides itself that it is able to fill 99.4 percent of all requests within 24 hours, and many requests actually are delivered more quickly.Recently, GGHS's quality service coordinator developed a plan to improve service levels.The new system uses a just-in-time approach to the medical supply needs of GGHS's clients.GGHS's clients had been using personal computers in their hospital medical supply stockrooms to place GGHS orders.While these clients could still purchase from other supply houses, the GGHS order entry system made it much easier for the clerical staff to place an order with GGHS.The new JIT plan, however, eliminates supplies going through GGHS's clients' medical supply stockrooms.Now the medical facility's staff and GGHS will determine the type and desired level of supplies at each stocking point.GGHS plans to place supplies at each of these stocking points; and a GGHS sales representative will tour the medical facility, identify items that have been used, and immediately restock them using inventory in the sales representative's van.Using bar coded stock and a mobile sales register, GGHS will give the hospital a detailed invoice for the items consumed each day.These reports will be designed to support each facility's medical cost control system.
GGHS's quality service coordinator argues that the increased distribution costs of this proposed system will be offset by increased product and service pricing and by the increased share of each hospital's business and that GGHS will become the vendor of choice for all items covered by its system.She argues that the hospitals will find this system attractive because it will greatly reduce their costs for stocking, ordering, and distributing medical supplies within the medical facility.
Identify each of the stakeholders in this situation.What will each give up and get if the proposed system is accepted by GGHS's clients?
Good Guy Hospital Supply (GGHS)was founded in the 1960s to serve the hospital and nursing home industry.Since then, its sales have grown an average of 26 percent per year, through both geographical expansion and increased existing-market penetration.Key to GGHS's success is service.It prides itself that it is able to fill 99.4 percent of all requests within 24 hours, and many requests actually are delivered more quickly.Recently, GGHS's quality service coordinator developed a plan to improve service levels.The new system uses a just-in-time approach to the medical supply needs of GGHS's clients.GGHS's clients had been using personal computers in their hospital medical supply stockrooms to place GGHS orders.While these clients could still purchase from other supply houses, the GGHS order entry system made it much easier for the clerical staff to place an order with GGHS.The new JIT plan, however, eliminates supplies going through GGHS's clients' medical supply stockrooms.Now the medical facility's staff and GGHS will determine the type and desired level of supplies at each stocking point.GGHS plans to place supplies at each of these stocking points; and a GGHS sales representative will tour the medical facility, identify items that have been used, and immediately restock them using inventory in the sales representative's van.Using bar coded stock and a mobile sales register, GGHS will give the hospital a detailed invoice for the items consumed each day.These reports will be designed to support each facility's medical cost control system.
GGHS's quality service coordinator argues that the increased distribution costs of this proposed system will be offset by increased product and service pricing and by the increased share of each hospital's business and that GGHS will become the vendor of choice for all items covered by its system.She argues that the hospitals will find this system attractive because it will greatly reduce their costs for stocking, ordering, and distributing medical supplies within the medical facility.
Identify each of the stakeholders in this situation.What will each give up and get if the proposed system is accepted by GGHS's clients?
Explanation
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Stakeholders: Anyone other than the cust...
Managing Operations Across the Supply Chain 1st Edition by Morgan Swink,Steven Melnyk,Bixby Cooper, Janet Hartley
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