Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green

Exercise 19

Decide on three areas of the general environment you do not usually consider. Put together a profile of sources (online, print, or both) that you would use to do environmental scanning in those three areas every month during this class. One good source for each area is fine. Compare your general environment areas and sources to two others in the class. Arrange to compare findings after your first run-through of sourses. In particular what did you find that was "news" to you What "news" did your classmates come up with for you.