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Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
Edition 4ISBN: 978-0078029424Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
Edition 4ISBN: 978-0078029424 Exercise 38
Evaluate a franchise using the tables for the three forms of legitimacy. Go to the franchise's local operation to look around and check out the franchiser's Website (e.g., mcdonalds.com for that chain). What forms of legitimacy are evident from your research How positive a feeling does this give you about the firm
Explanation
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While answers will vary, several the fol...
Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
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