
Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
Edition 4ISBN: 978-0078029424
Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
Edition 4ISBN: 978-0078029424 Exercise 22
Pick a small business with which all the class is familiar. Discuss what are the customer benefits that the business is trying to offer. Could they do a better job if they chose some other benefit
Explanation
Benefits refers to what special customer...
Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
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