Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green

Exercise 18

THE EARLY STAGES OF PAINT CHECK SERVICES
Randy Bunge grew up in his grandfather's family business, inspecting paint jobs for a market mostly made up of businesses and government agencies who were having contractors paint their buildings and public works. He had some ideas about how to modernize the business, but his grandfather was content with the old ways of working. Still, his grandfather encouraged Randy to pursue his dream, so, with his father's support, Randy set out to create a new business called Paint Check Services (PCS).
In his entrepreneurship class, one of the first things Randy was required to do was create an elevator pitch for his business to help explain it to potential investors, suppliers, customers, and professional supports like accountants and lawyers. His first version of the pitch is given below.
Elevator Pitch-Paint Check Services
Mr. Customer, I know that you have recently decided to have your structure repainted. I would like to offer my third party inspection service to you. A third party inspector will ensure that the job is done correctly and eliminate a lot of headaches for you.
Hiring a painting firm on time and material gives them the incentive to drag the job out. So you are left with having to hire them on a contractual basis. The only problem is that this sets up an incentive to cut corners or use inferior materials. The most commonly cut corner in the painting industry is using PCS instead of the required thinner. In most cases the PCS will still allow the paint to go on nicely and everything will look nice when they are finished, but instead of getting a 10-year service life out of the coating, you will only get five to seven years. Having our inspectors on the job to watch the whole process will ensure you get the 10-year service life that you are expecting.
Our inspectors are highly qualified in the coatings field with several years of experience and NACE * training. The inspector we put on your job will watch every stage of the painting process to make sure it is being performed correctly and will report to you as often as you would like. Some customers want to see the inspector once a week to see how the job is going. Others like to see the inspector every morning for a progress report. The inspector will also create an electronic inspection report every day that will be e-mailed to you at the end of the day for you to keep in your records.
Bottom line, you can be confident that the job is being done correctly and that you will not have to spend any more time than you want to supervising the project.
Would this pitch be equally effective with the four audiences mentioned (investors, suppliers, customers, and professional supports) Did it "play favorites" with one or more audiences What could be done to make it more universal in appeal