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Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
Edition 4ISBN: 978-0078029424Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
Edition 4ISBN: 978-0078029424 Exercise 9
BMW automobiles call themselves "the ultimate driving machine." Their advertising tagline attempts to capture the total product package - what driving a BMW means to its owners. Review other advertising and come up with a list of five other products that do the same thing. What do their products mean to their consumers
Explanation
Verified
Verified
The taglines are used to attract the cus...
Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
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