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Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
Edition 4ISBN: 978-0078029424Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
Edition 4ISBN: 978-0078029424 Exercise 15
List all the products/services you have seen lately that are promoted as new, different, improved or otherwise changed from what has been available before. What percentage of these are actually me-too products Identify the differential advantages these companies believe they have over the competition.
Explanation
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Me-too are products which are considered...
Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
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