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Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
Edition 4ISBN: 978-0078029424Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
Edition 4ISBN: 978-0078029424 Exercise 28
Suppose you are operating a copy service. You learn that FedEx Kinkos is going to open an outlet just a few blocks away. You are concerned that you cannot compete with the marketing power of FedEx. What is likely to happen to your business if you lower your prices and place colorful advertising banners in the windows announcing the lowered prices
Explanation
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Copy service consists of printing, copyi...
Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
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