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Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
Edition 4ISBN: 978-0078029424Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
Edition 4ISBN: 978-0078029424 Exercise 8
How have you seen the use of referrals and word of mouth advertising work to the benefit of a small business owner Provide examples. How have these methods worked in reverse (to the disadvantage of the owner but possibly benefit the competition )
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Referrals and word of mouth are one of t...
Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
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