Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green

Exercise 9

Visit three independently owned small retail establishments in the same industry or business. What target market(s) does each appeal to How are they different If you were a member of their target market, why should you shop there Using some of the resources in our secondary research area, what new information from your research about the industry that the small business owners can use to improve and enhance what they are currently offering Or how they are promoting their business based on the latest trends within the industry