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Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
Edition 4ISBN: 978-0078029424Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
Edition 4ISBN: 978-0078029424 Exercise 12
Recall the last time you purchased a product or service from a small firm. Did they use any of the techniques or skills involved in personal selling How did they close the sale with you
Explanation
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Personal selling is a promotional strate...
Entrepreneurial Small Business 4th Edition by Jerome Katz ,Richard Green
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